Online Live Courses

Health Communication Matters Webinar Series

The Health Communication Matters! Webinar Series will help participants in all walks of public health to apply health literacy principles to their everyday communications.

What audiences do you communicate with--consumers, health professionals, disenfranchised communities, your public health peers? Whatever your role in public health, it's likely that you need to communicate effectively. But how do you know your communication is effective? Only about 10 percent of the population is considered "health literate." That leaves the vast majority of us with barriers to understanding the health-related information we read.

Making Web Design Work for People with Limited Vision - December 18th, 2014

This webinar will present the principles of Universal Design and how to apply it to designing websites and print materials that are accessible to people with low or limited vision. Peter Freedman, an expert with 15 years’ experience in web design and e-commerce, will address technical, visual, and regulatory considerations to improve web and print overall effectiveness for readability. Whether you’re tech-savvy or not, have resources or not, you will walk away with the strategies to evaluate and make improvements to the readability of your web and print materials for audiences with limited vision.

After this session, participants will be able to:

  • Describe key principles of Universal Design and advantages for the user experience
  • List an example of how layout can improve readability for the visually-impaired
  • Explain how different typographic practices can improve readability

Speaker: Peter Freedman, Web Designer.

Moderator: Nancy Murphy, Founder, CSR Communications

Click here to listen to the recording! Access the slides and the Health Literacy Tool for Public Health Professionals


Putting Culture Into Context: Communicating with Diverse Latino Communities - April 8th, 2014

Today's U.S. Latino population is growing, dynamic and evolving, reflecting a new American reality. Latino culture and family dynamics impact healthcare decisions and behaviors. Recognizing that Latinos are not a homogeneous group, experts from media, academic research and public health promotion will share insights, tips and tools in this timely webinar for closing the cultural communication gap with this diverse population.

After this session, participants will be able to:

  • Identify diversity among Latino populations and take appropriate steps to build a communication ecology relative to that diversity
  • List at least two healthcare myths about Latinos
  • Describe the role that media, community and family influences play in healthcare decisions
  • Describe how to reach Latinos more effectively through culturally relevant communication and outreach

Speakers: Sonya Suarez-Hammond, Senior Director of Strategy & Insights/Healthcare at Univision CommunicationsDr. Holley Wilkin, Professor and affiliated faculty of the department of Partnership for Urban Health Research at Georgia State University; and Dr. Carmen Gonzalez, Postdoctoral Scholar at the Annenberg School for Communication and Journalism at the University of Southern California.

Moderator: Nancy Murphy, Executive Vice President, Metropolitan Group

Click here to listen to the recording!

Access the slides, the Health Literacy Tool for Public Health Professionals, and the Resources.


Applying Health Literacy to Health Insurance: How We Can Help Consumers - September 25, 2013

Health insurance is one of the most complex products consumers will ever purchase. Starting October 1st, 2013, new health insurance marketplaces in many states will begin open enrollment for individuals, families and small businesses. Learn about what is being done to ensure consumers are fully informed and understand how to get the coverage they need. 

Kathy Paez from the American Institutes of Research (AIR) will share the results from a national representative survey of consumer’s health insurance literacy. Coming at this historic juncture, AIR’s applied research offers insights in tailoring outreach and communication messages to consumers trying to understand health insurance in the new state and federal marketplaces.

Also presenting will be Jennifer Messenger Heilbronner from Metropolitan Group. Jennifer will bring an insider’s view into strategies being used by Cover Oregon. As a new state insurance marketplace, her team is tasked with reaching a wide variety of audiences, addressing misperceptions and getting uninsured people in her state covered.   

After this session, you will be able to: 

  • Describe what consumers do and don't understand as they are shopping for and using private health insurance
  • Describe what consumers should understand to be health insurance literate
  • Understand how audience segmentation informs outreach and enrollment strategies
  • Describe the marketing mix used to build awareness, educate and drive enrollment

Speakers: Kathy Paez, RN, PhD, Principal Researcher, American Institutes for Research, and Jennifer Messenger Heilbronner, Executive Vice President, Metropolitan Group.

Click here to listen to the recording!

Access the slides, the Health Literacy Tool for Public Health Professionals, and the Resources.



Tips and Tricks for an Engaging PowerPoint Presentation - July 23, 2013

Ever wonder if your PowerPoint presentations show off your project or research to best effect? Here’s your chance to find out! Public health professionals face common challenges in explaining complex information and data to diverse audiences. Whether you present for the community or your professional peers, are a frequent presenter or a novice, this webinar will help you transform PowerPoint “blah” into “ta-da.”   

Build your health communication core competency. Walk away from this presentation with simple tips anyone (even YOU) can use to: critique your own slides, add visual interest, and connect with your audience.

After this session, you will be able to: 

  • Describe at least 3 essential PPT dos and don’ts
  • Explain how to use images or video effectively
  • Critique PPT slides for ways to incorporate the techniques shown

Speaker: Tammy Pilisuk, MPH, Health Educator, Immunization Branch of the California Department of Public Health (CDPH), Richmond, CA

Click here to listen to the recording!

Access the slides, the Health Literacy Tool for Public Health Professionals, the Technical Notes, and the Resources.



Applying Health Literate Communications: Examples from a Nasty Flu Season - March 27, 2013

Public Health professionals communicate with a variety of audiences in their daily work. While reasonably well-accepted that special consideration be given to low-literate health care consumers in clinical settings, less emphasis has been given to applying health literacy in diverse sectors of public health. Poor health literacy is not limited to those with language or reading skill barriers - only 12% of Americans understand the health information they receive. As public health professionals we have a responsibility to understand the health literacy barriers. The first part of the webinar provides tips and resources where public health professionals can make a difference in increasing the success of their communication efforts.

While one flu season can pass mildly and with minimal activity, another flu season may hit the country early and hard. CDC health communicators work with subject matter experts and stakeholders to develop messages for a variety of audiences, employing different types of media for effective reach. Due to unforeseen variables, the 2012-2013 flu season posed specific challenges. In the second part of the webinar, some of those challenges, and the strategies and messaging used during this flu season will be highlighted, as well as a preview of what's to come for the 2013-2014 season.

Speakers: Michael Villaire, MSLM, Chief Operating Officer, Institute for Healthcare Advancement, and Yvonne Garcia, Health Communication Specialist, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention (CDC).

Click here to listen to the recording!

Access the slides, the Health Literacy Tool for Public Health Professionals, and the resources.


The Ongoing Challenge to Explain and Implement the ACA - September 27, 2012

The most sweeping health policy change in decades - the Affordable Care Act, has created a myriad of challenges in how to convey a complex subject to the public, the media, policymakers, and other professionals. Experts in ACA-related health literacy and health insurance literacy initiatives walk us through ongoing areas of challenge after the passage of the ACA and health communication principles to deliver understandable and compelling content to diverse audiences.  Webinar participants will receive a copy of a new tool, "Health Literacy: Undervalued by Public Health?" designed to build capacity for health literacy among public health professionals.

Speakers: Linda Neuhauser, DrPH, MPH, Clinical Professor, Community Health and Human Development and Principal Investigator, Health Research for Action Center, UC Berkeley School of Public Health; Juli Goldstein, MHS, Principal Consultant, American Institutes for Research (AIR); and Kathy Paez, RN, PhD, Principal Researcher, American Institutes for Research (AIR).

Click here to view a recording of this webinar.

Click here to view the slides from this webinar.

21st Century New Media Training Series:
Create. Connect. Collaborate: New Media Best Practices

Twitter. Facebook. Blogs. Videos. mHealth. New media is all around us! Increasingly, public health and healthcare professionals are seeking to make sense of how best to use these innovative communication tools and technologies to support and enhance their work. In the latest 21st Century New Media Training Series, "Create, Connect, Collaborate: New Media Best Practices" learn how public health, healthcare, and non-profit organizations are successfully using these tools as they share best practices, practical tips and insights learned.

Online Trainings in the Series:

Twitter and Facebook for Health Best Practices: Webinar - 1/16/2013 

Twitter and Facebook – many organizations are using them to further their goals. But what truly works? In this webinar, Megan Canon of the San Francisco AIDS Foundation (SFAF), Mike Lawson from the Diabetes Hands Foundation (DHF), and Bhupendra Sheoran from Youth + Tech + Health (YTH), shared how they're using these powerful new media tools to connect, engage and build meaningful relationships with the communities they serve, and strategically promote health campaigns, initiatives, and interventions.

Listen to the recording here. View the slides and resources.

Blogging for Health Best Practices: Webinar - 02/13/2013

Blogs are a great tool that can be used not only for raising awareness and increasing engagement around your organization's goals, for directly communicating to the people you serve and sharing their stories, but also as a vital space where they can gather, raise their own voices, and connect around the issues they care most about. In this webinar, Anita Jackson from MomsRising, shared how they are harnessing the power of blogging!

Listen to the recording here and begin listening at 1min25secs. View the slides

Webinars and Web Forums for Health Best Practices: Webinar -03/13/2013

Organizations and agencies across the public health, healthcare and non-profit sectors are increasingly using online webinars or web forums as a dynamic and cost effective medium for hosting a variety of trainings, discussions, and meetings for diverse audiences located both near and far. In this webinar, Lotta Chan and Star Tiffany from the Public Health Institute, and Hanna Laurison and Livia Rojas from ChangeLab Solutions shared best practices, lessons learned, and examples of how to successfully plan and produce webinars/web forums for your organization.

Click here to listen to the recording and access the slides and resources from this webinar!

Classroom Trainings in the Series:

Video for Health Best Practices: Workshop - 04/17/2013

If a picture is worth a thousand words, well, then video must be... When it comes to communication, video has the power to articulate your organization's vision, promote your programs and initiatives, move people to action, and show them things that few other mediums can do in quite the same way. In this workshop, Mike Lawson from Diabetes Hands Foundation, and Gary Oliver and Diane Woloshin from the Alameda County Public Health Department shared their best practices for using video to strategically advance diverse advocacy, health promotion, and health education goals.

View the Diabetes Hands Foundation presentation; the Alameda County Public Health Department's Soda Free Summer Campaign presentation; the Video Checklist; and the Video for Health Resources!

How to Make Your Website More Engaging: Workshop - 05/14/2013

Your website is the "front door" and primary identity of your organization. It can play a vital role in communicating both within and outside the world of your core constituents and supporters to educate and inform, build goodwill, raise funds, and bring people together. In this workshop, Laura Shapiro of Global Fund for Women and Alex Bernardin of the San Francisco AIDS Foundation as shared best practices for ensuring people not only cross your online threshold and stay awhile, but also strategies for how to deepen visitor engagement and motivate them to take action.

View the presentations and resources from this workshop here:

  • How to Make Your Website More Engaging: Presentation
  • Website Features to Increase Engagement: Handout
  • Key Performance Indicators to Help Measure Engagement: Handout
  • Resources for Understanding Key Performance Indicators: Handout
  • Social Media Usage by Channel: Handout
  • Engagement Features in Non Profit Websites: Handout

Mobile Technology in Public Health: Workshop - 06/12/2013

Imagine if you could create a tool that empowers young adults to prevent violence in real time ... or a tool that empowers public health and disaster response workers working with the information they need to communicate reliably with headquarters, community leaders, and one another to deliver critical services to hard to reach, vulnerable populations. mHealth (mobile technologies for health) has emerged as an innovative means to do these very things and shape how public health is practiced. In this workshop, Deb Levine of Youth + Tech + Health (YTH) and Caricia Catalani of Innovative Support to Emergencies, Diseases, and Disasters (InSTEDD) shared their best practices for using mobile technology in public health.

View the presentations here:

  • Caricia Catalani / Mobile Health Technology for HIV Treatment & Prevention: Presentation
  • Deb Levine / Mobile Technology for Public Health: Focus on Youth and Sexual Health: Presentation